Designing for accessibility is more than a trend in 2025—it’s an essential standard for all brands that want to connect and grow. Inclusive branding means building experiences, visuals, and messages that work for everyone, regardless of ability, device, or background.
This article will walk you through the key trends, practical tips, and the latest tools for creating accessible, inclusive branding this year.
1. Why Accessibility Matters More Than Ever
Did you know that over 1 billion people globally have some form of disability?
Brands who design with accessibility in mind reach wider audiences, build stronger loyalty, and avoid legal risks. In 2025, accessibility is not just about “compliance”—it’s a competitive advantage.
2. High-Contrast, Readable Color Palettes
Color is the first thing most users notice, but also the first thing that can create barriers.
Trends in 2025:
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High-contrast color pairs for text/background
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Colorblind-friendly palettes (using tools like Coolors Accessibility Checker)
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Avoiding color as the only signal for buttons, links, or error states
Tip:
Test all brand colors for WCAG contrast ratios. Many designers now include accessible palettes in their brand guidelines.
3. Legible, Accessible Typography
Fancy fonts are great for headlines, but always provide readable alternatives.
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Use minimum 16px for body text
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Opt for clear sans-serif or serif fonts
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Check line spacing and contrast
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Provide scalable type for mobile and visually-impaired users
Tool:
Test accessibility of fonts at Google Fonts
4. Descriptive Alt Text & Media Accessibility
Images, icons, and videos must be accessible:
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Always add descriptive alt text that tells the meaning, not just the filename
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Caption all videos and audio
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Use SVG icons with accessible titles and roles
Example alt text:
“People using a smartphone with accessible interface options on a bright app screen, 2025.”
5. Inclusive Brand Imagery & Messaging
Show diversity!
2025 brands move beyond token stock photos—choose images, illustrations, and brand stories that represent all races, ages, abilities, and identities.
Use inclusive language: avoid jargon, gendered words, or idioms that can confuse international users.
6. Keyboard & Screen Reader Navigation
Accessible websites must work without a mouse:
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Make sure all interactive elements are tab-accessible
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Use ARIA labels for screen readers
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Test navigation with WAVE Web Accessibility Tool
7. Accessibility Statements & Brand Commitments
More brands are sharing accessibility statements on their websites—outlining what they do, and inviting feedback from real users.
This builds trust and accountability.
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External Resources
Alt text: Designing for accessibility: diverse people using digital devices with inclusive interfaces in 2025.
Conclusion
Designing for accessibility in 2025 is an opportunity to show you care about every user. Brands who invest in inclusive design win bigger audiences, better reputations, and stronger engagement.
Make accessibility part of your brand DNA—not just a checkbox.